Why brand journalism matters
Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap...
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What is creativity?
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look. Creativity didn’t...
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Six plots to make your messaging memorable and audiences take action
Simon Weatherby, CEO of TechnoCorp cracks his knuckles with staccato pops. The big data analytics company he runs can handle real-time processing for some of the most demanding applications –...
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Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple...
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